chico vive
creative direction and design PEDRO GARAVAGLIA AND OLIVIA FERREIRA art direction and design FERNANDA GUIZAN design VIVIAN PAN, CELINA KUSCHNIR, LAURA NOGUEIRA AND LUCAS RAMPAZZO motion design BRUNA NOGUEIRA, ROSA RUBIN, THAÍS FALCONI AND LUCAS GABRIEL project management RENATA CANTON finishing producer NESSA ALVES
Chico Vive is a cultural and socio-environmental platform created to mobilize new generations around environmental preservation, the valorization of Brazilian biomes and the defense of forest peoples, drawing from the legacy of Chico Mendes.
We developed the campaign and visual identity system for the initiative, with applications across website, social media, digital content, institutional materials and the communication of the “Prêmio Chico Vive” — the platform’s central initiative, which recognizes young environmental leaders throughout Brazil.
The project was conceived as a communication campaign capable of broadening the reach of socio-environmental issues, translating urgent themes into an accessible, engaging and contemporary visual language.
