creative direction OLÍVIA FERREIRA AND PEDRO GARAVAGLIA art direction and design CELINA KUSCHNIR designers RODRIGO BARJA AND LEANDRO DAS NEVES videography CELINA KUSCHNIR AND LEANDRO DAS NEVES
HOBRA was an artistic residency and a cultural exchange project between Holand and Brazil, that stimulated dialogue and creation partnership between artists from different backgrounds. The visual identity was based on the territory idea – which goes beyond the borders from each country. We created the HOBRA flag series to cover all this new territory. The visual identity also turned into the event signature, promotion print and digital media, the exhibition catalog etc.