creative direction OLÍVIA FERREIRA AND PEDRO GARAVAGLIA art direction and design FERNANDA GUIZAN photography LEO AVERSA
We were responsible for the visual identity and direction of the photo essay for the children’s musical play ‘Baile Partimcundum’, inspired by the songs of ‘Partimpim 2’, composed by the singer Adriana Calcanhotto. The musical tells in an inventive and non-linear way a girl’s journey into her favorite book and her adventure in search of a missing hero. The visual identity dialogues with the fantasy universe that the main character inhabits when transforming everyday objects in a playful way: a sheet becomes a castle and a beach chair easily becomes a throne. With a contemporary aesthetic, we created different compositions and collages for each graphic piece and illustrate the girl’s rich imagination in a dynamic and unpretentious way.