peça infantil
creative direction PEDRO GARAVAGLIA AND OLÍVIA FERREIRA art direction and design FERNANDA GUIZAN design VIVIAN PAN AND RAFAEL AMATO motion design BRUNA NOGUEIRA video operator DIOGO ÁVILA AI videos PEDRO GARAVAGLIA AND VIVIAN PAN video editor GABRIEL DURAN finishing producer NESSA ALVES project management RENATA CANTON
We developed the visual identity of the show “Peça Infantil – A Vida e as Opiniões do Cavalheiro Roobertchay” as an integrated graphic system, applied to communication, video scenography and a line of products associated with the world of the play.
The project articulates typography, image and motion in a unified visual language that moves between the classic and the contemporary, reflecting the ambiguous nature of the work, where reality and fiction intertwine.
More than presenting the show, the identity constructs and expands the figure of Roobertchay as a character, drawing from the public image of Chay Suede, a Brazilian actor who gained prominence in television and makes his theater debut with this production — unfolding across poster, social media, program, out-of-home media, scene content and products such as clothing, perfumes and publications.
