sabor em jogo
Team
creative direction OLÍVIA FERREIRA AND PEDRO GARAVAGLIA art direction and design RODRIGO BARJA AND FERNANDA GUIZAN design assistant HANNA UESUGI motion DANIELA SERPA AND BEN KATZ architect STELLA TENNEMBAUM architect assistant TATIANA DURIGAN
A reality show with rules and dynamics inspired by video games: thats is the idea behind Sabor em Jogo, the cooking game of GNT channel. We used the E games as an inspiration for the art direction, creating a modulate set design, full with LED screens. We also created the brand logo, graphic design and opening, as well as all the animated content for the LEDs (which helped to visually expand the scenario, at the same time that brought more dynamic to the show).
