direction and art direction PEDRO GARAVAGLIA AND OLIVIA FERREIRA photography NEIRIN JONES (2018), FELIPE REINHEIMER (2019) costume design CLAUDIA KOPKE (2018), MARINA FRANCO (2019) art direction JOANA MUREB production FERNANDO DE SOUZA / RAPHAELA VIEIRA
creative direction PEDRO GARAVAGLIA AND OLIVIA FERREIRA designers RODRIGO BARJA AND LEANDRO DAS NEVES (2017), FERNANDA GUIZAN (2018) motion LEANDRO DAS NEVES AND DANIELA SERPA
For two consecutive years we were invited to create, direct and produce the opening, the brand, and the graphic package of ‘Papo de Segunda’, TV show, on GNT. The premise of the openings is to show the hosts as makers, those who get their hands dirty and build something together. It is a metaphor for what they do during the show, where they discuss sensitive topics with a willingness to expose their points of view and hear divergent ideas. Always with humor, in 2018, we put the cast as woodworkers to build part of the set and the show’s logo. In 2019, the group appeared in the shed of a printing shop, where they manipulated different objects that generated sounds that served as the layer, at the same time, for the creation of the opening and the soundtrack.